Zeta Global (ZETA) Enters into a Strategic Partnership with Palantir Technologies

Zeta Global Holdings Corp. (NYSE: ZETA) announced June 23 a strategic partnership with Palantir Technologies (NASDAQ: PLTR) to develop an artificial intelligence infrastructure layer integrating customer intelligence, operational data and marketing execution across enterprises. The collaboration aims to establish new benchmarks for agentic marketing by combining Palantir's AI infrastructure with Zeta's data capabilities and decision-making technology.

Zeta Global, which provides consumer intelligence and marketing automation software, earlier expanded its Athena platform to agencies ahead of the Cannes Lions 2026 Festival on June 18. Athena leverages Zeta's proprietary SuperGraph identity database, which analyzes signals from approximately 245 million individuals to generate customer insights and performance recommendations across the customer lifecycle.