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Ferrari names former BMW Italy head as new marketing chief after Luce EV debut.

Automotive News · June 24, 2026

Ferrari has replaced Chief Marketing and Commercial Officer Enrico Galliera, who held the position for 16 years, with Massimiliano Di Silvestre, former head of BMW Italy, effective July 1. The move comes one month after Ferrari's unveiling of the Luce EV, a Jony Ive-designed electric vehicle that triggered an 8 percent stock decline and public criticism from the company's former chairman. Ferrari stated the leadership change was planned before the EV's controversial debut.

QUWWAA's summary, drawn from reporting by Automotive News. Read the full story at Automotive News →

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