HONOR's Middle East Breakthrough: From Smartphone Challenger to 2nd largest smartphone vendor in the Middle East

HONOR, the Chinese smartphone maker, captured second place in the Middle East market in 2026 by growing shipments 35% in a contracting region where overall sales fell 13%, according to Omdia data. The company gained ground through mid-to-high-end devices like the X9d and 600 Series, backed by expanded retail networks in Saudi Arabia and the UAE, including experience stores in Dubai and Abu Dhabi. HONOR also diversified into tablets, wearables and AI devices, becoming the top tablet brand in Saudi Arabia while preparing to enter the B2B sector.