M&M’s without artificial dyes are coming soon. These other brands are following suit

Mars Inc. is removing artificial dyes from M&M's and reformulating other confectionery products in response to consumer demand for cleaner ingredient lists. The company faces significant technical challenges in achieving the color vibrancy consumers expect without synthetic dyes. Other major candy manufacturers are following Mars' lead, signaling broader industry shift toward natural colorants as retailers and consumers increasingly reject artificial additives.